Themed List Pitches
Our themed list pitch strategy is a winning PR tactic we’ve been using for over two decades. As our most popular service, there are very limited spots to get your product on one of our coveted list pitches. Our list pitches are the fastest, most efficient way to get press to feature your product. Sign up for one or more lists, your product will go through our same-day approval process, and then pitching starts immediately. No time-intensive planning or PR strategy. Get on the list, get in front of top tier press, and as press opportunities come in, we send to you or your publicist – whichever is preferred. The best part, only pay an affordable one-time fee.
Powerful Way to Get Big Buzz
Multi-Brand Giveaways
Our Multi-Brand Giveaways have so many layers of awesomeness. We’ve set up and run over 100 of these with amazing results each time. Depending on how many brand partners participate, clients get anywhere from 500 to 5000+ unique emails (of their exact target customer) and hundreds to 1000+ new Instagram followers — all this in just two to four weeks’ time. The power in this creative publicity strategy is having all the participating brands share and promote (on social and to their email list) sending their audience to your website where the entry page lives. The fastest way to generate authentic buzz for your product is through 3rd party word-of-mouth; through our giveaways you instantly have 15 – 30 established brands sharing about your product, and using our viral share software, whoever enters is also sharing on social. Boost the buzz further by adding influencers who promote to their large audiences.
Beautiful Photos are a Must
Lifestyle + Product Photography
Having high-quality product photos and lifestyle photos (models wearing / using your product) is imperative. Not only do the press require professional photos, customers will take your company seriously when they view your product online (website and Amazon). Our studio takes GORGEOUS photos. We have over 200 models to choose from. Our service includes full creative. We transform our set based on your branding and lifestyle look you desire – not sure what to do? We plan every detail out for you. Our photographer meticulously follows instructions so it feels like you are right there during the shoot directing it yourself. The best part, the price is affordable and we have fast turn-around times.
Star-Studded High Volume Sales
Celebrity Design Collaborations
Our celebrity design collaborations are very special. Leveraging the celebrities reach and large social following, this is a powerful way to generate high-volume sales. Using an existing product you have, the celebrity collaborates with you and our team on exclusive prints/designs for that product. Another way is to create a new, exclusive product that will be solely launched with the celebrity. Here’s how it works:
- Phase 1: Celebrity Match – we match your brand with the right celebrity.
- Phase 2: Inspiration Board – the celebrity sends images of prints, colors, designs to create an inspiration board.
- Phase 3: Design Mock Up – your design team or our design team will mock up the product based off the celebrities design ideas.
- Phase 4: Sample – your manufacturer creates samples of the product or products, which are shipped to the celebrity (and a set to you).
- Phase 5: Design Changes – skip this step if no changes.
- Phase 6: Photoshoot – Once the product is approved by you and the celebrity, our studio takes product and lifestyle photos with models.
- Phase 7: Pre-Order Party – based on the launch plan we help create, the celebrity announces the product collab and people pre-order the product(s).
- Phase 8: Manufacturing – using the pre-sale funds, an order is placed and product is shipped.
- Phase 9: Decide Next Steps – some celebrity collabs will end, some will continue with new products, and some will sell ongoing with the same products.
Showcase Your Products
Gift Guides + Lookbooks
Not only do we design beautiful gift guides and lookbooks (digital with flip-style feature), we generate a ton of buzz through this unique strategy. How it works is you partner with other brands that have complimentary products. We add them to the gift guide or lookbook. This lives on your website so when all these brands share, you get all the traffic. We also add a giveaway such as, “Enter for a chance to win EVERYTHING you see in the gift guide!” We use our viral software to automate the entire process capturing emails to grow your list and new Instagram followers.
Get Really Buzzed
BuzzBOX
BuzzBOX uses our “Reverse PR” approach while providing an engaging way to connect with press. Here’s how it works:
- Themed, Curated Boxes – sent ONLY TO PRESS and INFLUENCERS that request a box. BuzzBOX is NOT a subscription service.
- “Reverse PR” Approach – we get editors and producers interested FIRST and then we ship them their box.
- Fast Results – we remove endless hours of PR legwork; what would normally take months in a traditional PR campaign has already been accomplished.
- The Power of Word-of-Mouth – we also leverage influencers and consumers to create buzz for your brand motivated by our buzz points reward system.
- Creative Cross Promo Campaigns – other established brands in your box promote your product which allows you to instantly tap into their audiences.
