Get Your Custom BuzzBOOST Strategy – all our secrets at no cost to you!
PR Results a Different Way
Founded and run by two PR powerhouses, XtraPR boosts publicity for product-based brands over and above their traditional PR. We work directly with other PR firms if our clients are already represented, and if you don’t have a publicist, we fill that role. Whether you need to create a lot of buzz for a new or seasonal product, or you want an affordable PR solution, XtraPR delivers consistent and abundant press features. The best part is our affordable pricing so every company big and small has access to top tier PR services.
Awesome
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A Unique Approach
Bye-Bye Hope & Pray PR
“After 25 years in the business there is one PR strategy that works time and time again yielding overflowing results for product brands. So we decided to focus entirely on this unique system called the “list pitch” method. Clients love that there are no time-based contracts or big fees. Need a boost in publicity? XtraPR is the solution.”
– Misty, Co-Founder XtraPR
How it Works
1
First Step
Themed Pitches
All our press pitches are round-up style with five to ten products. Add your product to one or more lists and also be featured in our unique online press viewing galleries.
2
Second Step
One-Time Cost
Pay a one-time, affordable fee to add your product to a themed list pitch and get months of pitching. Check out our “all year, unlimited lists” option for an incredible value.
3
Third Step
Guranteed Features
Any product we pitch, we first must love and believe in it. Next, our unique “list pitch” system gets a TON of traction. Guaranteed press features, or your next list is free.
Why XtraPR?
XtraPR was founded (and is run) by two PR Powerhouses with 25+ years in the business.
Boost Current PR Efforts
XtraPR is designed to supplement your existing PR efforts. Pick and choose when you want extra publicity throughout the year, or choose extra buzz all year long.
Publicist-Friendly
Already have a publicist? We work directly with your PR firm to ensure we are not stepping on any toes. PR firms also hire us directly (whitelabel services) to boost client results.
Awesome Affordability
Our one-time pricing structure helps businesses stay lean if they already have a PR firm on retainer, and is the perfect option for brands who have a limited PR budget with no publicist.
Reach Major Press
We pitch to our established and highly-regarded media relationships in TV, radio, print, online, and influencers/celebrities, too.
Our Guarantee
Our unique system works extremely well and is why we've used the ``list pitch`` method for over 10 years. Get featured in the press at least 5x or the next list is free.
No Time-Based Contracts
We are all about results so we don't need to lock brands into time-based contracts. Pay as you go whenever you want or pay for the entire year. Lists fill up fast!
Submit your product for consideration and get a coveted spot on one or more of our List Pitches.
Make Your Product Stand Out.
Boost Publicity with Major Press Outlets
XtraPR is designed to supplement your existing PR efforts.
Pick and choose when you want extra publicity throughout the year, or choose extra buzz all year long.
Why Does XtraPR Work So Well?
Brands are pleasantly surprised at how many press features they receive – and quickly. So here’s why it works so well:
Done-For-You Features
When the press receives your pitch and likes your product, they have to find other products to build an editorial feature. Our list pitches offer ready-to-go features with multiple products.
One Publicist Contact
XtraPR saves the press a TON of time. Instead of going back and forth with 10 different publicists for 10 different brands, they reach out to only us – one contact for all the brands.
Proactive Pitching
Each list pitch has an online gallery that has EVERYTHING the press needs from images, content, website, price, and much more. This saves the press a ton of time; no more back and forth requests.
Samples Made Easy
We make it super easy to request samples and receive on time. Our easy online sample request form allows the press to request multiple samples from many different brands. We send ONE email with tracking.
Nationwide Spokespersons
From influencers, celebrities, experts, and brand owners, we have a network of amazing and reliable press hosts for TV, radio, podcasts, and events – available all over the United States.
Large Lead Times
We pitch far in advance to get products on the radar of the press before the masses start pitching. Because we have large lead pitch times, the press can plan ahead and have everything done on time or early.
Ready to get more press buzz?
Limited spots available. Click to see all our themed lists.